The Brief
Core problem
NOGA needed to look credible to two very different audiences at once – airline finance/sustainability teams making multi-year infrastructure decisions, and strategic partners being asked to commit funding through a founding partner program. The brand had to read as serious financial infrastructure, not another sustainability startup deck.
Why an off-the-shelf approach couldn't solve it
A template deck or stock logo mark couldn’t carry the specific positioning NOGA needed: aviation precision plus computational intelligence, without leaning on sustainability clichés (leaves, globes, greenwashed imagery). The brief called for a custom mark and a full system built around that idea, not a generic tech-startup aesthetic.
Pull-quote
The brand had to convince airline CFOs to fund infrastructure for a category that doesn’t exist yet – that’s not a logo problem, that’s a trust problem.
How it reached NextEnvision
Delivered full white label through a digital agency partner – NextEnvision had no direct contact with the end client.
What We Built
MODULE
1
Brand Identity System
A custom logo mark combining a circuit-brain motif with an aircraft silhouette, symbolizing the platform’s mix of aviation precision and computational/data intelligence – deliberately avoiding standard sustainability visual clichés.
- Primary logo, vertical lockup, horizontal lockup, and favicon/icon variants
- Defined logo scale and clear-space rules across use cases
MODULE
2
Visual & Typographic Language
A full design system built for consistency across investor decks, partner collateral, and future product surfaces.
- Primary typeface (Raleway, full weight range from Light to Bold)
- Defined color palette – Midnight Navy, Bright Cerulean, Silver Gray, Pure White with hex/RGB specs
- Icon system standardized on Tabler Icons for interface consistency
MODULE
3
Partner & Investor Collateral
Two full multi-page decks – an airline-facing partnership pager and an equity/founding-partner pager designed to carry the new brand system into real fundraising and partnership conversations.
- 8-page airline partnership deck (problem framing, value proposition, partner tiers, CTA)
- 12-page equity/founding partner deck (opportunity, market timing, ask)
Tech Stack
Category
What we used
