The Brief
Core problem
Genny’s work spans landscapes, wildlife, and travel photography built up over decades – the site needed to organize that into browsable collections, sell prints in multiple formats and sizes, and still read as a personal, story-driven body of work rather than a generic stock-photo storefront.
Why an off-the-shelf approach couldn't solve it
A templated portfolio theme or a generic Shopify skin couldn’t hold the specific structure this needed: nested collections and sub-collections, a blog split across two distinct content types (Reflections vs. Photo Essays), and a print-buying flow with type, size, and framing options – all while keeping the visual language calm and photography-first.
Pull-quote
The hardest part wasn’t designing a beautiful gallery – it was designing a gallery that could also check out a customer without breaking the mood.
How it reached NextEnvision
Delivered full white label through a digital agency partner – NextEnvision had no direct contact with the end client.
What We Built
MODULE
1
Portfolio & Collection Architecture
A browsable structure spanning Landscapes, Wildlife, and Travel, each with their own sub-collections (e.g. African Animals, Birds, Other Encounters) and individual location-based galleries.
- Homepage, top-level collection pages, and nested sub-collection browsing
- Consistent full-bleed photography treatment across every gallery view
MODULE
2
Fine Art Print E-commerce Flow
A complete buying journey for physical prints, designed around real print-fulfillment decisions rather than a generic “buy now” button.
- Product detail pages with print type (Print Only / Acrylic / Framed) and size selection
- Cart, discount code, and checkout flow, including Klarna installment-payment support
- Account/profile, order history, and settings screens
MODULE
3
Editorial & Story Content
A two-track blog system separating short-form Reflections from long-form Photo Essays, plus a dedicated About page built around Genny’s personal story and process.
- Tabbed blog browsing with pagination
- Long-form “About the Photographer” narrative layout with mixed image/text sections
Design Stack
Category
What we used
